Factories have traditionally been defined as “a building or group of buildings where goods are manufactured or assembled chiefly by machine”. They are inherently centred around the process of creating an end product for consumption and are often complex in nature, comprising unified and dependent series of parameters, processes and products. Fordism underpins the stereotypical associations of the factory typology, branching from production line success of the Industrial Revolution.
In our pivotal 21st century, the identity of the factory still exists as it did 200 years ago – line workers, repetitive tasks and mass production. The accelerated evolution of technology has globally superseded humans to make more and to make faster. This studio will challenge and expand on literal interpretations of a factory, viewing the typology through a transcendent lens as a mechanism that supports the production of social, cultural or political hegemonies.
This studio will explore a metaphorical interpretation of a hegemonic model as a factory, not as a traditional building that manufactures commoditised products, however as a process that supports to production of a culture. We live in a world where the majority of western influenced communities set a benchmark for success and happiness through the lens of capitalism and popular culture. Should communities continue to progress with these metrics for success? These now conventional frameworks exist to be challenged, and hence the studio seeks to encourage students to explore disruption through design.
In this studio, the students will be researching and defining a particular hegemonic model in contemporary society. Students will be expected to deconstruct the manufacturing process to explore and interrogate a cultural, social or political agenda. The breakdown of a process should reveal a deep understanding of motives and objectives behind the act of making and the creation of culture. As a result, this investigation will enable provocation, intervention and disruption of capitalist, media driven agendas.
Students will scrutinise, de-construct and unpack a nominated hegemonic model through a series of mapping exercises and precedent studies (architectural and interior projects, art installations, films etc.) to reveal the assembly process and the components within.
Student approaches should explore interventions to the assembly process to form a series of “counter” spaces where the designed outcome of spatial relationships and function challenge core conventional values. Through newly formed ‘counter hegemonic’ interiors, the new factory aims to disrupt the norm: manufacturing products as ‘antagonists’ that challenge the city and its known way of living.
Site: Ultimo Tram Depot